Event Data Pro
Research & Insights

Research and insights on event data.

In-depth reports written for the people who run conferences, drawing on industry data from the past year and firsthand lessons from event teams. Every number is dated and sourced.

Report

The Last Four Weeks

Why nearly half of conference attendees now register in the final month, who actually shows up, and how to forecast when your pace report looks behind.

Half of events trailed their historical registration pace in 2025, 45% of attendees now register inside the final four weeks, and late registrants are no more likely to no-show than early birds. This report separates pace lag from true demand drops and gives lean event teams a practical four-week countdown, forecasting model, and pricing playbook.

October 2026 · 23 pages · About 25 minutes

Report

The Return Rate

Why only three in ten attendees return the following year according to Freeman's data, and how to spot the retention signals already sitting in your event systems.

Industry research puts annual attendee retention at 30% to 35%, yet fewer than half of organizers track it across years - and sponsors face the same visibility gap. We break down the latest retention benchmarks, what event teams are seeing on the ground, and a practical playbook sized for a two-person team.

October 2026 · 25 pages · About 25 minutes

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