Registered, attended and no-show set correctly
From any registration system, with the status ladder respected and mistakes corrected by rule instead of by hand.
Marketo integrations
Marketo integrations that set the right program status the first time.
Adobe Marketo Engage runs your nurture on program statuses, and statuses only move forward. When attendance comes back wrong, or not at all, someone fixes it by hand before the follow-up can start. We bring registration, attendance and session data into your programs correctly, within Marketo’s daily limits.
Sound familiar?
The roadshow is over. The statuses are wrong.
The roadshow wraps in the fourth city. Registrations came from Cvent, check-ins from a badge scanner and the webinar leg from Zoom. Monday morning, ops exports three files, fixes the no-shows that should be attended and imports a list into the program, because the nurture cannot start until the statuses are right.
- The webinar tool sent everyone back as No Show, again.
- You can move someone to Attended but never back to Registered.
- Session attendance sits in a custom object and the nurture cannot see it.
- The connector used up the daily API allowance in the afternoon and the rest of the day never synced.
We live in your world
We know how Marketo wants its event data.
Programs have channels, channels have status ladders, and a person’s status can only climb. There are no inbound webhooks, so everything arrives through the API, which has a daily quota shared by every tool you own. We batch and schedule around that quota, and we never set a status we cannot take back without a plan.
Where the built-in adapters stop
Marketo’s webinar adapters pull attendance back into program statuses after the event, and Cvent’s Marketo app carries event and session activity into custom objects. When those work for you, keep them. We come in when attendance comes back wrong, when in-person check-in has no path at all, when session detail needs to drive the nurture rather than sit in a custom object, or when your registration tool has no adapter.
We speak Marketo
Programs and channelsProgram member statusSmart campaigns and smart listsCustom objectsProgram member custom fieldsWebinar adaptersBulk importDaily API quota
Event Data Pro is an independent company. Marketo and other product names belong to their owners.
How we do it
Common Marketo integrations
Badge scans that flip people to Attended
In-person check-in reaches the program the same day, so the follow-up email goes to people who were there.
Session attendance the nurture can use
What people sat in, recorded where smart campaigns can act on it, not only in a custom object.
Webinar attendance fixed and kept fixed
Attendance from Zoom or ON24 reconciled against the real list, with a person notified when it comes back wrong.
Trade show scans into the right program
Booth scans with lead source and success status, so the trade show program reports correctly.
What done looks like
The Monday after the roadshow, every program shows the right statuses, the nurture is already running, and nobody imported a list.
How every project starts
We start with a free consultation - about two hours of discovery kicking off with a 30-minute call. We map out where your data lives, the business rules your event follows, and what your IT team will need to see. You keep that document whether you hire us or not.
If you do hire us, a first integration is typically $3,500 to $7,500, and reusing it for your next event costs 40 to 90 percent less. No subscription. No annual contract.
Money back guarantee. If you’re not satisfied with the integration, we’ll refund you.