Attendance, viewing time, polls and surveys in your CRM
One record per person in Salesforce, HubSpot or Dynamics, with every question mapped, not five.
ON24 integrations
ON24 integrations that get attendance all the way to sales.
ON24 knows exactly who watched what. Your marketing automation has most of it in a custom object, your CRM has none of it, and sales works from a file someone downloads on Friday. We carry ON24 attendance, viewing time, polls and surveys into your CRM as one record per person, and bring registration in from your own forms and membership system.
Sound familiar?
ON24 knows. Marketing knows. Sales does not.
The webinar drew four hundred people and ON24 knows exactly who watched what. The marketing automation platform has a custom object full of it. The CRM has none of it, so sales works from a file someone downloads on Friday and uploads on Monday.
- Marketing automation has the attendance. The CRM cannot see it.
- You can map five poll questions. You asked nine.
- Three reporting windows to answer one question about one webinar.
- The join link stopped working when the connector changed.
We live in your world
We know how ON24 organizes a webcast.
Registrants become attendees with viewing sessions, engagement is measured in minutes, polls, surveys and resources viewed, and registration can be created from outside with a signed link. The API is documented, with limits per endpoint and a window on how far back a query can reach, so we pull on a schedule that respects both and never miss a viewing session.
Where ON24’s own connectors stop
ON24 Connect reaches Marketo, Eloqua, HubSpot and Salesforce, and ON24 is now part of Cvent. For a standard webinar program those connectors carry a lot. The gaps are documented: attendance that lands in a marketing automation custom object cannot travel on to the CRM, only a handful of poll and survey questions can be mapped, and there is no membership or learning system connector. We fill those, and we keep ON24 and Cvent data models in step while they remain separate.
We speak ON24
Webcasts and virtual conferencesRegistrants and attendeesAttendee viewing sessionsEngagement Hub and TargetSigned registration linksPolls, surveys and resourcesON24 ConnectAPI tokens and sub-clients
Event Data Pro is an independent company. ON24 and other product names belong to their owners.
How we do it
Common ON24 integrations
Registration from your own form or membership system
Registrants created in ON24 from your site or AMS, with the personal join link back in your own email.
Webinar and in-person attendance in one campaign
ON24 webinars and your conference reported together in the CRM, even while the platforms keep separate data models.
Every webcast in your warehouse
Registrants and viewing sessions from all your webcasts pulled nightly within ON24’s limits.
Credits after a webcast
Viewing time and survey completion turned into credit records in your learning or membership system.
What done looks like
Sales sees who watched, for how long, and what they answered, on the CRM record by Monday morning, and nobody downloaded a file to make it happen.
How every project starts
We start with a free consultation - about two hours of discovery kicking off with a 30-minute call. We map out where your data lives, the business rules your event follows, and what your IT team will need to see. You keep that document whether you hire us or not.
If you do hire us, a first integration is typically $3,500 to $7,500, and reusing it for your next event costs 40 to 90 percent less. No subscription. No annual contract.
Money back guarantee. If you’re not satisfied with the integration, we’ll refund you.