Registered and attended in both systems
Campaign member status in Salesforce and activity in Account Engagement, set from any registration or check-in system, so lists and Engagement Studio work.
Pardot integrations
Pardot integrations that put attendance on the prospect, not in a list.
Marketing Cloud Account Engagement, the product most teams still call Pardot, sees your events through prospects and activities. Webinar attendance lands in a static list, in-person attendance has no native path, and the campaign in Salesforce still says Registered. We make the two systems tell the same story.
Sound familiar?
Two systems, one story, told by hand.
The webinar series runs on Zoom and the annual meeting runs on a registration platform. Marketing lives in Account Engagement and sales lives in Salesforce. After every event, someone downloads attendance, uploads a static list and updates campaign member statuses by hand so both systems agree.
- Webinar attendance is in a static list. The Salesforce campaign still says Registered.
- Registrations from the webinar form came through with only a name and an email.
- You were told you needed a developer to record who came to the conference.
- The sync ran out of API calls the afternoon of the event.
We live in your world
We know how Account Engagement and your CRM share a person.
A prospect is a contact or lead in Salesforce, connected campaigns keep statuses aligned, and external activities are how third-party attendance is meant to arrive. We write attendance as campaign member status on the Salesforce side and as activity on the Account Engagement side, and we respect the daily API allowance for your edition.
Where the built-in connectors stop
Account Engagement connects natively to a few webinar tools, and Zoom works through a plugin that drops people into lists. Cvent’s Salesforce app can feed connected campaigns. When that covers your events, keep it. We come in for in-person attendance, session-level detail, a registration system with no connector, or webinar attendance that needs to be on the prospect rather than in a list.
We speak Pardot
ProspectsBusiness unitsConnected campaignsCampaign member statusExternal activitiesEngagement StudioDynamic and static listsSalesforce connector
Event Data Pro is an independent company. Pardot and other product names belong to their owners.
How we do it
Common Pardot integrations
Webinar attendance on the prospect
Registered, attended and absent as prospect activity with dates, not a static list someone has to remember.
In-person attendance without a developer on staff
Badge scans and app check-ins recorded as external activities and campaign statuses the same day.
Member pricing from your Salesforce-based AMS
Member status applied in the registration system, registrations returned to the member record, and the right people on the right list.
One sync that respects the limit
Registration, attendance and enrichment scheduled so the daily API allowance lasts through the event.
What done looks like
Campaign statuses in Salesforce and activities in Account Engagement agree the same afternoon, and the post-event sequence starts on its own.
How every project starts
We start with a free consultation - about two hours of discovery kicking off with a 30-minute call. We map out where your data lives, the business rules your event follows, and what your IT team will need to see. You keep that document whether you hire us or not.
If you do hire us, a first integration is typically $3,500 to $7,500, and reusing it for your next event costs 40 to 90 percent less. No subscription. No annual contract.
Money back guarantee. If you’re not satisfied with the integration, we’ll refund you.