Sponsor leads into any CRM
Leads with your qualifiers mapped to each sponsor’s fields, delivered to HubSpot, Marketo, Dynamics or Salesforce, for every tier.
Validar integrations
Validar integrations for every CRM, and for everything after the badge.
Validar prints the badges and captures the leads, and its Salesforce connection works for the sponsors who buy the top tier. Everyone else gets a portal login and a file, your registration system never hears about walk-ups, and the data disappears thirty days after the show. We move it where it needs to go, in time.
Sound familiar?
No lines all week. Now the requests start.
The badges printed all week and nobody waited in line. Now it is Thursday, the sponsors want their leads, marketing wants session scans in the CRM, and the only thing in hand is a portal login and an export that will stop working in thirty days.
- Only the top-tier sponsors got leads into Salesforce. Everyone else got a spreadsheet.
- The handheld scanners came back Friday, so the leads came back Friday.
- Walk-ups were checked in on the kiosk, but registration never heard about them.
- By the time someone loaded the session scans, the data window had closed.
We live in your world
We know how Validar captures and delivers.
Leads carry qualifiers and a rank, session scans and evaluations build engagement scores, and walk-ups and reprints happen at the kiosk. Validar does not publish an API and anonymizes data thirty days after the event, so we work from its portal exports and Salesforce package on a schedule that gets everything out well inside that window.
Where Validar’s own connectors stop
Validar’s Salesforce package delivers leads with deduplication and campaign association for sponsors on its top tier, and it takes registration in from many providers or by file. If your whole world is Salesforce, that is enough. We come in for HubSpot, Marketo and every other CRM, for the sponsors on lower tiers, for walk-ups back into registration, for session scans into your membership or learning system, and for keeping a copy before the data goes.
We speak Validar
vCheckinvCapture tiersLead qualifiers and rankLead Manager portalPost-show data mergeEventHub and EventScoreSession attendanceAccess and capacity control
Event Data Pro is an independent company. Validar and other product names belong to their owners.
How we do it
Common Validar integrations
Walk-ups and edits back to registration
People registered or changed at the kiosk appear in your registration system and CRM the same hour.
Session scans to your CRM or membership system
Every scan recorded on the contact or member, per session, including for credits.
A copy before the window closes
Everything pulled into your warehouse on a schedule, so nothing is lost when Validar anonymizes.
What done looks like
Every sponsor has leads in their own CRM the day they scanned them, registration knows about every walk-up, and the session data is yours for good.
How every project starts
We start with a free consultation - about two hours of discovery kicking off with a 30-minute call. We map out where your data lives, the business rules your event follows, and what your IT team will need to see. You keep that document whether you hire us or not.
If you do hire us, a first integration is typically $3,500 to $7,500, and reusing it for your next event costs 40 to 90 percent less. No subscription. No annual contract.
Money back guarantee. If you’re not satisfied with the integration, we’ll refund you.